Customer Insight Specialist

What you’ll be doing

Our Atturra Scholarion division are seeking an experienced Marketing Technology Specialist to play a key role in the design, delivery and optimisation of enterprise marketing automation capability, with a strong focus on Microsoft Dynamics 365 Customer Insights - Journeys.

This role sits at the intersection of marketing, technology, data and customer engagement. It is ideally suited to someone who can translate commercial and marketing objectives into well-designed technical solutions, while remaining close to the customer journey, campaign performance and business outcomes.

The successful candidate will bring hands-on experience in Microsoft Dynamics 365 CRM, together with strong functional development capability. You will not necessarily be a pure software engineer, but you will be comfortable configuring platforms, mapping data flows, documenting requirements, building journeys, supporting integrations, testing solutions and working closely with technical teams to deliver scalable marketing technology outcomes.

Experience with Microsoft Dynamics 365 CRM is essential, with specific and demonstrable experience in Customer Insights - Journeys, formerly Dynamics 365 Marketing, considered a key differentiator for this role.

Experience in the education sector, particularly within schools or school systems, will be highly valued. The ideal candidate will understand the complexity of engaging with multiple stakeholder groups, including prospective families, current parents, students, alumni, staff and broader community audiences.

Why This Role

This is an opportunity to take a meaningful role in shaping how marketing technology is used to deliver smarter, more personalised and more effective customer engagement.

You will work with Microsoft Dynamics 365 Customer Insights - Journeys and help bridge the gap between marketing strategy and technical execution. The role offers the opportunity to influence platform maturity, improve customer journeys and contribute directly to measurable business outcomes in a complex, relationship-driven environment

Key Responsibilities:

Marketing Technology & Platform Delivery

• Lead the functional design, configuration and optimisation of marketing automation solutions across the organisation.
• Act as a subject matter expert for Microsoft Dynamics 365 Customer Insights - Journeys, supporting campaign orchestration, customer journey design, segmentation, consent management, lead nurturing and performance reporting.
• Configure and maintain marketing automation workflows, customer journeys, forms, landing pages, email templates, trigger-based communications and campaign logic.
• Translate marketing and customer engagement requirements into practical, scalable platform solutions.
• Support the integration of marketing automation platforms with CRM, customer data, analytics, sales and service systems.
• Identify opportunities to improve platform utilisation, automation maturity, data quality and campaign effectiveness.

Functional Development & Business Analysis

• Bridge the gap between marketing stakeholders, CRM teams, data teams, developers and external vendors.
• Gather, analyse and document business requirements, user stories, process flows and functional specifications.
• Design practical solutions that balance business needs, customer experience, technical constraints and platform best practice.
• Support configuration, testing, troubleshooting and release activities for marketing technology enhancements.
• Work with technical teams to define integration requirements, data mapping, APIs, event triggers and system dependencies.
• Contribute to solution design discussions, ensuring marketing technology decisions are commercially sound and operationally sustainable.

Campaign Enablement & Customer Journeys

• Partner with marketing teams to design and deliver automated, data-driven customer journeys across acquisition, onboarding, engagement, retention and reactivation.
• Support campaign segmentation, audience targeting, personalisation and lifecycle marketing strategies.
• Design journeys that support complex education-sector engagement pathways, such as admissions, enrolments, open days, parent communications, alumni engagement, fundraising, events and community campaigns.
• Ensure marketing journeys are aligned with customer experience principles, brand standards, privacy requirements and business objectives.
• Monitor campaign performance and provide insights to improve conversion, engagement, lead quality and customer outcomes.
• Help establish repeatable campaign frameworks, templates and operating models to improve speed, consistency and quality of delivery.

Data, Governance & Optimisation

• Support effective use of customer data within D365 Customer Insights - Journeys and related CRM or customer data platforms.
• Maintain strong governance across consent, preferences, segmentation, campaign rules and customer communication frequency.
• Assist in defining and improving marketing technology processes, including campaign intake, testing, approvals, deployment and post-campaign review.
• Partner with analytics and data teams to improve reporting, attribution, campaign measurement and customer insights.
• Proactively identify risks, gaps and improvement opportunities across systems, processes and user adoption.
• Maintain documentation for platform configuration, campaign logic, integrations, business rules and operating procedures.

Required Qualifications, Skills & Experience

Essential

• Proven experience in a marketing technology, marketing automation, CRM, digital marketing operations or similar role within a corporate, enterprise or education-sector environment.
• Hands-on experience with Microsoft Dynamics 365 CRM, with specific experience in Customer Insights - Journeys, formerly Dynamics 365 Marketing.
• Demonstrated ability to configure marketing automation workflows, customer journeys, segmentation, email campaigns, forms, landing pages and lead nurturing processes.
• Strong functional development capability, including the ability to translate business requirements into technical or platform-based solutions.
• Experience working with CRM data structures, customer segmentation, campaign data, consent management and marketing performance reporting.
• Ability to document requirements, process flows, user stories, test scenarios and functional specifications.
• Understanding of integrations between marketing platforms, CRM, analytics tools, customer data platforms and related enterprise systems.
• Strong analytical and problem-solving skills, with the ability to assess business needs, diagnose issues and recommend practical solutions.
• Commercial awareness and an ability to connect platform decisions with marketing objectives, customer experience and business outcomes.
• Excellent stakeholder management skills, with the ability to work effectively across marketing, enrolments/admissions, advancement, alumni, technology, data, compliance and vendor teams.
• Strong attention to detail, particularly in relation to campaign logic, data quality, testing, consent and customer communications.
• Ability to manage competing priorities in a fast-paced, enterprise environment.

Highly Regarded

• Experience working in the education sector, particularly independent schools, school systems, tertiary education or complex member/community-based organisations.
• Understanding of school engagement journeys, including prospective family nurturing, enrolment pipelines, parent communications, student lifecycle engagement, alumni relations, events and advancement campaigns.
• Experience implementing or optimising Microsoft Dynamics 365 Customer Insights - Journeys in an enterprise setting.
• Experience with real-time journeys, event-based triggers, lead scoring, audience segmentation and personalisation within D365.
• Familiarity with Power Platform, Dataverse, Power Automate or Power BI.
• Experience supporting CRM transformation, marketing automation implementation or platform migration projects.
• Understanding of privacy, consent, data governance and marketing compliance requirements.
• Experience working in regulated or stakeholder-rich environments such as education, financial services, professional services, technology or healthcare.

Personal Attributes

• Commercially minded, with a strong understanding of how marketing technology contributes to growth, engagement, retention and operational efficiency.
• Comfortable working in complex stakeholder environments where communication must be tailored to different audiences and relationship stages.
• Technically curious and confident working with systems, data and configuration, while remaining grounded in business outcomes.
• Collaborative and consultative, with the ability to bring together marketing, technology and operational teams.
• Structured, detail-oriented and comfortable working through complexity.
• Proactive in identifying improvements, solving problems and lifting platform maturity.
• Clear communicator who can explain technical concepts to non-technical stakeholders.
• Comfortable operating at both strategic and hands-on delivery levels.

Why is this an exciting opportunity?

Atturra is one of the fastest growing ASX-listed advisory and IT solutions companies in Australia, giving you a strong foundation to fulfil your career ambitions.

We currently have 1300+ professionals working across Australia, New Zealand, Singapore, Hong Kong, and USA who are using innovation to lead the way.

Our Cloud Business Solutions team specialises in strategy, migration, and proactive management across large enterprise and small-scale cloud deployments. We use a tailored approach to build scalable cloud solutions that modernise IT environments, enhance productivity, and ensure business continuity.

This is your chance to make an impact. Come and join our talented and creative team of change makers to redefine the future through technology.

What our people say:

“We are working towards a very bright future.”

“It's a company with vision and a promising future.”

Why you’ll love working here

Culture of possibility

At Atturra we embrace innovation within our teams, fostering an environment of possibility and growth. We believe in creating a supportive and welcoming culture, where everyone is encouraged to achieve success through collaboration, continuous learning, and smart work practices. 

A strong set of company values

Our culture is reflected by our employees who demonstrate camaraderie, innovation, dedication, respect and excellence in everything they do. These traits have become integral to the way we do business and are the values we strive for.

Valuable employee benefits

• Employee benefits, recognition, and wellbeing platform
• Career growth via succession planning, internal promotions, and mentorship opportunities
• Ongoing investment in professional development through industry and technology certifications, and study assistance
• Mental health support through our Employee Assistance Program
• Support for family and caring responsibilities, including paid parental leave
• Employee referral program, with monetary incentives offered 

Commitment to Diversity, Equity, and Inclusion

At Atturra, we are committed to addressing the digital skills gap and championing diversity, equity, and inclusion. We welcome applications from individuals of all backgrounds — including Veterans, Aboriginal and Torres Strait Islander people, people with disability, members of the LGBTQI+ community, culturally diverse individuals, and other underrepresented groups.

Supporting Australia’s veterans 

We are proud to be recognised as a Veteran Friendly Employer under the Department of Veterans’ Affairs Veteran Employment Commitment (VEC). Atturra is dedicated to supporting Australia’s veteran community by enhancing recruitment, support, retention, and leadership opportunities. Our goal is to ensure veterans build meaningful and impactful careers with us.

What our people say:

“Atturra has a great working environment and management are very supportive of their staff. We celebrate success and have fun while working hard.”

How to apply

All applications must be submitted online via our Careers page. Late applications or those sent by email will not be prioritised. Please ensure your application is complete and that you have answered all required questions before submitting.

https://atturra.com/au-en/careers

Talent Pool
This recruitment process may also be used to create a talent pool for similar ongoing or temporary opportunities that may arise within the next 12 months.

Recruitment Agencies and Headhunters

Our Talent Acquisition team is managing this recruitment process and will reach out if additional support is required. Atturra only accepts referrals from agencies on our official supplier list via the Agency Portal. To participate, agencies must complete our procurement process, hold an approved fee agreement, and be formally invited by the Talent Acquisition team for a specific vacancy.

Submissions made outside of this process will not be considered. We also request that agencies do not contact Atturra employees outside the Talent Acquisition team regarding hiring matters.

Agencies interested in joining our official supplier list may send an expression of interest to talentacquisition@atturra.com. Please note, our supplier list is reviewed annually.

This document is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be a comprehensive list of all responsibilities, key accountabilities, and skills of persons so classified.  Management reserves the right to add or change the job and relevant percentage of accountabilities as required, in its sole discretion.